9th & Larkin vs Hu · Bay Area shelf head-to-head
9th & Larkin and Hu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineup9th & Larkin sits further up the premium end
9th & Larkin
Hu
16
brand power
55
6
products
31
1
categories
6
2
grocers
18
$6.04
price per fl oz
$3.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 9th & Larkin▭ Hu
Distribution · 30% of score8·75
9
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 9th & Larkin
no top category Hu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 9th & Larkin · 0
no exclusive doors — everywhere 9th & Larkin is, Hu is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 9th & Larkin · Hu
