A Better Dog Food vs Rachael Ray Nutrish · Bay Area shelf head-to-head
A Better Dog Food and Rachael Ray Nutrish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rachael Ray Nutrish carries more Brand PowerRachael Ray Nutrish is in more Bay Area grocersRachael Ray Nutrish fields the deeper lineup
A Better Dog Food
Rachael Ray Nutrish
11
brand power
36
2
products
29
1
categories
3
1
subcategories
4
2
grocers
4
$26.39
avg price
$15.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A Better Dog Food▭ Rachael Ray Nutrish
Distribution · 30% of score8·17
A
R
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A Better Dog Food
no top category Rachael Ray Nutrish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A Better Dog Food · 1
only Rachael Ray Nutrish · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A Better Dog Food · Rachael Ray Nutrish
