A Dozen Cousins vs Near East · Bay Area shelf head-to-head
A Dozen Cousins and Near East, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Near East carries more Brand PowerNear East is in more Bay Area grocersNear East fields the deeper lineupA Dozen Cousins sits further up the premium end
A Dozen Cousins
Near East
41
brand power
49
12
products
20
6
categories
3
9
subcategories
5
8
grocers
16
46.1¢
price per oz
68.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A Dozen Cousins▭ Near East
Distribution · 30% of score33·67
N
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A Dozen Cousins
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A Dozen Cousins · 2
only Near East · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A Dozen Cousins · Near East
