A L’olivier vs Arvum · Bay Area shelf head-to-head
A L’olivier and Arvum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arvum carries more Brand PowerArvum is in more Bay Area grocers
A L’olivier
Arvum
14
brand power
24
3
products
5
1
categories
3
3
subcategories
4
2
grocers
4
$25.59
avg price
$14.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A L’olivier▭ Arvum
Distribution · 30% of score8·17
A
A
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A L’olivier
no top category Arvum doesn’t also play in.
only Arvum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A L’olivier · 1
only Arvum · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A L’olivier · Arvum