Abe's vs Flax4life · Bay Area shelf head-to-head
Abe's and Flax4life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerFlax4life is in more Bay Area grocersAbe's fields the deeper lineup
Abe's
Flax4life
51
brand power
42
31
products
13
5
categories
2
9
grocers
11
$1.20
price per item
$2.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abe's▭ Flax4life
Distribution · 30% of score38·46
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abe's
only Flax4life
no top category Abe's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Abe's · 1
only Flax4life · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abe's · Flax4life
