Abe's vs Nut Free Bakery · Bay Area shelf head-to-head
Abe's and Nut Free Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerAbe's is in more Bay Area grocersAbe's fields the deeper lineupNut Free Bakery sits further up the premium end
Abe's
Nut Free Bakery
51
brand power
16
31
products
2
5
categories
1
5
subcategories
2
9
grocers
7
61.2¢
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abe's▭ Nut Free Bakery
Distribution · 30% of score38·29
N
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abe's
only Nut Free Bakery
no top category Abe's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Abe's · 7
only Nut Free Bakery · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abe's · Nut Free Bakery