Abe's vs Rubicon Bakery · Bay Area shelf head-to-head
Abe's and Rubicon Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerAbe's is in more Bay Area grocersAbe's fields the deeper lineup
Abe's
Rubicon Bakery
51
brand power
18
31
products
6
5
categories
3
5
subcategories
4
9
grocers
2
$8.67
avg price
$9.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abe's▭ Rubicon Bakery
Distribution · 30% of score38·8
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Bread3 vs 3 SKUs
only Abe's
only Rubicon Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Abe's · 7
only Rubicon Bakery · 0
no exclusive doors — everywhere Rubicon Bakery is, Abe's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abe's · Rubicon Bakery
