Acetaia Leonardi vs Alessi · Bay Area shelf head-to-head
Acetaia Leonardi and Alessi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alessi carries more Brand PowerAlessi is in more Bay Area grocersAlessi fields the deeper lineupAcetaia Leonardi sits further up the premium end
Acetaia Leonardi
Alessi
12
brand power
49
2
products
22
1
categories
9
4
grocers
10
$2.22
price per fl oz
66.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acetaia Leonardi▭ Alessi
Distribution · 30% of score17·42
A
A
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acetaia Leonardi
no top category Alessi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acetaia Leonardi · Alessi
