Acme Bread Company vs Della Fattoria · Bay Area shelf head-to-head
Acme Bread Company and Della Fattoria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Bread Company carries more Brand PowerAcme Bread Company is in more Bay Area grocersAcme Bread Company fields the deeper lineupDella Fattoria sits further up the premium end
Acme Bread Company
Della Fattoria
53
brand power
11
27
products
3
4
categories
1
12
subcategories
2
15
grocers
2
61.5¢
price per oz
70.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acme Bread Company▭ Della Fattoria
Distribution · 30% of score63·8
D
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acme Bread Company
only Della Fattoria
no top category Acme Bread Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acme Bread Company · Della Fattoria