Acme vs Francisco · Bay Area shelf head-to-head
Acme and Francisco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Francisco is in more Bay Area grocersAcme sits further up the premium end
Acme
Francisco
22
brand power
19
5
products
3
2
categories
2
3
subcategories
2
4
grocers
7
$5.69
price per item
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acme▭ Francisco
Distribution · 30% of score17·29
A
F
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acme
no top category Francisco doesn’t also play in.
only Francisco
no top category Acme doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Acme · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acme · Francisco