Activia vs Nancy's · Bay Area shelf head-to-head
Activia and Nancy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nancy's carries more Brand PowerNancy's is in more Bay Area grocersNancy's fields the deeper lineup
Activia
Nancy's
30
brand power
64
22
products
31
1
categories
7
2
subcategories
9
6
grocers
20
26.9¢
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Activia▭ Nancy's
Distribution · 30% of score25·83
carried in 6 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Activia
no top category Nancy's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Activia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Activia · Nancy's
