Actual Veggies vs Morning Star Farms · Bay Area shelf head-to-head
Actual Veggies and Morning Star Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morning Star Farms carries more Brand PowerMorning Star Farms is in more Bay Area grocersMorning Star Farms fields the deeper lineup
Actual Veggies
Morning Star Farms
35
brand power
52
12
products
22
2
categories
4
2
subcategories
5
8
grocers
11
68.6¢
price per oz
74.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Actual Veggies▭ Morning Star Farms
Distribution · 30% of score33·46
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Actual Veggies
only Morning Star Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Actual Veggies · 4
only Morning Star Farms · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Actual Veggies · Morning Star Farms
