Acure vs Mad Hippie · Bay Area shelf head-to-head
Acure and Mad Hippie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acure carries more Brand PowerAcure is in more Bay Area grocersAcure fields the deeper lineup
Acure
Mad Hippie
43
brand power
25
26
products
8
3
categories
2
12
subcategories
6
5
grocers
2
$5.15
price per fl oz
$21.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acure▭ Mad Hippie
Distribution · 30% of score21·8
M
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acure
only Mad Hippie
no top category Acure doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mad Hippie · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acure · Mad Hippie
