Against The Grain Gourmet vs Deep Indian Kitchen · Bay Area shelf head-to-head
Against The Grain Gourmet and Deep Indian Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Deep Indian Kitchen carries more Brand PowerDeep Indian Kitchen is in more Bay Area grocersDeep Indian Kitchen fields the deeper lineupDeep Indian Kitchen sits further up the premium end
Against The Grain Gourmet
Deep Indian Kitchen
20
brand power
50
3
products
21
3
categories
5
3
subcategories
7
7
grocers
14
71.7¢
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Against The Grain Gourmet▭ Deep Indian Kitchen
Distribution · 30% of score29·58
A
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Against The Grain Gourmet
only Deep Indian Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Against The Grain Gourmet · 2
only Deep Indian Kitchen · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Against The Grain Gourmet · Deep Indian Kitchen