Aidells vs Fra' Mani · Bay Area shelf head-to-head
Aidells and Fra' Mani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerAidells fields the deeper lineupFra' Mani sits further up the premium end
Aidells
Fra' Mani
44
brand power
51
18
products
15
2
categories
3
6
subcategories
7
15
grocers
15
33.8¢
price per oz
$1.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aidells▭ Fra' Mani
Distribution · 30% of score63·63
A
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aidells
only Fra' Mani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aidells · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aidells · Fra' Mani
