Aidells vs Johnsonville · Bay Area shelf head-to-head
Aidells and Johnsonville, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aidells carries more Brand PowerAidells is in more Bay Area grocersAidells fields the deeper lineupJohnsonville sits further up the premium end
Aidells
Johnsonville
44
brand power
26
18
products
13
2
categories
2
6
subcategories
6
15
grocers
3
33.8¢
price per oz
68.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aidells▭ Johnsonville
Distribution · 30% of score63·13
A
J
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score78·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aidells
only Johnsonville
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aidells · Johnsonville
