Aidells vs Savoie's · Bay Area shelf head-to-head
Aidells and Savoie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aidells carries more Brand PowerAidells is in more Bay Area grocersAidells fields the deeper lineup
Aidells
Savoie's
44
brand power
13
18
products
3
2
categories
2
6
subcategories
3
15
grocers
1
$9.05
avg price
$14.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aidells▭ Savoie's
Distribution · 30% of score63·4
A
S
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aidells
only Savoie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aidells · Savoie's
