Al Dente vs Buitoni · Bay Area shelf head-to-head
Al Dente and Buitoni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buitoni carries more Brand PowerBuitoni is in more Bay Area grocersBuitoni fields the deeper lineup
Al Dente
Buitoni
20
brand power
36
6
products
30
2
categories
4
3
subcategories
10
6
grocers
7
65.7¢
price per oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Al Dente▭ Buitoni
Distribution · 30% of score25·29
A
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Al Dente
no top category Buitoni doesn’t also play in.
only Buitoni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Al Dente · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Al Dente · Buitoni
