Alaffia vs Jāsön · Bay Area shelf head-to-head
Alaffia and Jāsön, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alaffia carries more Brand PowerAlaffia is in more Bay Area grocersAlaffia fields the deeper lineupJāsön sits further up the premium end
Alaffia
Jāsön
37
brand power
28
23
products
10
3
categories
3
5
subcategories
3
3
grocers
2
69.3¢
price per fl oz
85.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alaffia▭ Jāsön
Distribution · 30% of score13·8
J
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score85·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alaffia
only Jāsön
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alaffia · 1
only Jāsön · 0
no exclusive doors — everywhere Jāsön is, Alaffia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alaffia · Jāsön
