Alaffia vs The Honest Company · Bay Area shelf head-to-head
Alaffia and The Honest Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Honest Company is in more Bay Area grocersAlaffia fields the deeper lineupThe Honest Company sits further up the premium end
Alaffia
The Honest Company
37
brand power
39
23
products
7
3
categories
4
5
subcategories
5
3
grocers
4
69.3¢
price per fl oz
$1.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alaffia▭ The Honest Company
Distribution · 30% of score13·17
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care13 vs 2 SKUs
2% of shelf
only Alaffia
only The Honest Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alaffia · 2
only The Honest Company · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alaffia · The Honest Company
