Albanese vs Skittles · Bay Area shelf head-to-head
Albanese and Skittles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skittles carries more Brand PowerSkittles is in more Bay Area grocers
Albanese
Skittles
25
brand power
38
22
products
21
1
categories
2
2
subcategories
4
8
grocers
11
61.4¢
price per oz
96.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Albanese▭ Skittles
Distribution · 30% of score33·46
A
S
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score84·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Albanese
no top category Skittles doesn’t also play in.
only Skittles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Albanese · 1
only Skittles · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Albanese · Skittles