Alden’s Organic vs Yasso · Bay Area shelf head-to-head
Alden’s Organic and Yasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alden’s Organic is in more Bay Area grocersAlden’s Organic fields the deeper lineupYasso sits further up the premium end
Alden’s Organic
Yasso
51
brand power
50
39
products
28
4
categories
3
15
grocers
12
55.1¢
price per fl oz
77.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alden’s Organic▭ Yasso
Distribution · 30% of score63·50
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts3 vs 3 SKUs
2% of shelf
only Alden’s Organic
only Yasso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alden’s Organic · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alden’s Organic · Yasso
