Alexandre vs Kerrygold · Bay Area shelf head-to-head
Alexandre and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineup
Alexandre
Kerrygold
14
brand power
63
3
products
39
2
categories
5
2
subcategories
9
1
grocers
20
$8.24
avg price
$9.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexandre▭ Kerrygold
Distribution · 30% of score4·83
A
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alexandre
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alexandre · 0
no exclusive doors — everywhere Alexandre is, Kerrygold is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexandre · Kerrygold