Alfaro's vs Naked Bread · Bay Area shelf head-to-head
Alfaro's and Naked Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alfaro's is in more Bay Area grocersAlfaro's fields the deeper lineup
Alfaro's
Naked Bread
19
brand power
19
8
products
5
2
categories
2
7
subcategories
5
6
grocers
2
$6.24
avg price
$8.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alfaro's▭ Naked Bread
Distribution · 30% of score25·8
A
N
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alfaro's
no top category Naked Bread doesn’t also play in.
only Naked Bread
no top category Alfaro's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Naked Bread · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alfaro's · Naked Bread
