Alicia's Tamales vs Fillo's · Bay Area shelf head-to-head
Alicia's Tamales and Fillo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fillo's carries more Brand PowerFillo's is in more Bay Area grocersFillo's fields the deeper lineup
Alicia's Tamales
Fillo's
6
brand power
34
2
products
14
1
categories
3
1
subcategories
6
2
grocers
9
76.2¢
price per oz
67.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alicia's Tamales▭ Fillo's
Distribution · 30% of score8·38
A
F
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alicia's Tamales
no top category Fillo's doesn’t also play in.
only Fillo's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alicia's Tamales · Fillo's
