Alive Mood + Mind vs Olipop · Bay Area shelf head-to-head
Alive Mood + Mind and Olipop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olipop carries more Brand PowerOlipop is in more Bay Area grocersOlipop fields the deeper lineup
Alive Mood + Mind
Olipop
29
brand power
62
5
products
44
3
categories
3
4
subcategories
4
11
grocers
22
28.3¢
price per fl oz
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alive Mood + Mind▭ Olipop
Distribution · 30% of score46·92
A
carried in 11 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alive Mood + Mind
only Olipop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alive Mood + Mind · 0
no exclusive doors — everywhere Alive Mood + Mind is, Olipop is too.
only Olipop · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alive Mood + Mind · Olipop
