All Good vs Alba Botanica · Bay Area shelf head-to-head
All Good and Alba Botanica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alba Botanica carries more Brand PowerAlba Botanica is in more Bay Area grocersAlba Botanica fields the deeper lineupAll Good sits further up the premium end
All Good
Alba Botanica
25
brand power
67
6
products
26
4
categories
5
4
subcategories
12
2
grocers
5
$6.75
price per oz
$3.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ All Good▭ Alba Botanica
Distribution · 30% of score8·21
A
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only All Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only All Good · 0
no exclusive doors — everywhere All Good is, Alba Botanica is too.
only Alba Botanica · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: All Good · Alba Botanica
