Al's Real Goods vs Rip Van Wafels · Bay Area shelf head-to-head
Al's Real Goods and Rip Van Wafels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rip Van Wafels carries more Brand PowerRip Van Wafels is in more Bay Area grocersRip Van Wafels fields the deeper lineupRip Van Wafels sits further up the premium end
Al's Real Goods
Rip Van Wafels
29
brand power
47
5
products
18
1
categories
3
2
subcategories
3
11
grocers
13
$1.26
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Al's Real Goods▭ Rip Van Wafels
Distribution · 30% of score46·54
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Al's Real Goods
no top category Rip Van Wafels doesn’t also play in.
only Rip Van Wafels
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Al's Real Goods · 4
only Rip Van Wafels · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Al's Real Goods · Rip Van Wafels