Alter Eco vs Lily's · Bay Area shelf head-to-head
Alter Eco and Lily's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alter Eco is in more Bay Area grocersAlter Eco fields the deeper lineupLily's sits further up the premium end
Alter Eco
Lily's
45
brand power
48
38
products
28
2
categories
5
2
subcategories
6
15
grocers
14
$2.24
price per fl oz
$2.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alter Eco▭ Lily's
Distribution · 30% of score63·58
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alter Eco
only Lily's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alter Eco · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alter Eco · Lily's
