Alter Eco vs Unreal · Bay Area shelf head-to-head
Alter Eco and Unreal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersAlter Eco fields the deeper lineup
Alter Eco
Unreal
45
brand power
58
38
products
25
2
categories
4
15
grocers
21
$2.24
price per fl oz
$2.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alter Eco▭ Unreal
Distribution · 30% of score63·88
carried in 15 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alter Eco
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alter Eco · Unreal
