Alteya Organics vs Evanhealy · Bay Area shelf head-to-head
Alteya Organics and Evanhealy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evanhealy carries more Brand PowerEvanhealy is in more Bay Area grocersEvanhealy fields the deeper lineupEvanhealy sits further up the premium end
Alteya Organics
Evanhealy
30
brand power
35
9
products
17
3
categories
4
7
subcategories
10
1
grocers
2
$11.61
price per fl oz
$17.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alteya Organics▭ Evanhealy
Distribution · 30% of score4·8
A
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alteya Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alteya Organics · 0
no exclusive doors — everywhere Alteya Organics is, Evanhealy is too.
only Evanhealy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alteya Organics · Evanhealy
