Alteya Organics vs Mad Hippie · Bay Area shelf head-to-head
Alteya Organics and Mad Hippie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alteya Organics carries more Brand PowerMad Hippie is in more Bay Area grocers
Alteya Organics
Mad Hippie
30
brand power
25
9
products
8
3
categories
2
7
subcategories
6
1
grocers
2
$11.61
price per fl oz
$21.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alteya Organics▭ Mad Hippie
Distribution · 30% of score4·8
A
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mad Hippie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alteya Organics · 0
no exclusive doors — everywhere Alteya Organics is, Mad Hippie is too.
only Mad Hippie · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alteya Organics · Mad Hippie
