Amy & Brian vs Coco Real · Bay Area shelf head-to-head
Amy & Brian and Coco Real, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy & Brian is in more Bay Area grocersAmy & Brian sits further up the premium end
Amy & Brian
Coco Real
28
brand power
31
7
products
9
1
categories
3
9
grocers
6
23.0¢
price per fl oz
16.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy & Brian▭ Coco Real
Distribution · 30% of score38·25
A
C
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score44·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy & Brian
no top category Coco Real doesn’t also play in.
only Coco Real
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Amy & Brian · 6
only Coco Real · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy & Brian · Coco Real
