Amy & Brian vs Copra Coconuts · Bay Area shelf head-to-head
Amy & Brian and Copra Coconuts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Copra Coconuts sits further up the premium end
Amy & Brian
Copra Coconuts
28
brand power
29
7
products
5
1
categories
3
9
grocers
9
23.0¢
price per fl oz
39.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy & Brian▭ Copra Coconuts
Distribution · 30% of score38·38
A
C
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy & Brian
no top category Copra Coconuts doesn’t also play in.
only Copra Coconuts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amy & Brian · 3
only Copra Coconuts · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy & Brian · Copra Coconuts
