Amy E's Bakery vs Catalina Crunch · Bay Area shelf head-to-head
Amy E's Bakery and Catalina Crunch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Catalina Crunch carries more Brand PowerCatalina Crunch is in more Bay Area grocersCatalina Crunch fields the deeper lineupCatalina Crunch sits further up the premium end
Amy E's Bakery
Catalina Crunch
18
brand power
54
5
products
27
3
categories
6
1
grocers
15
$1.42
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy E's Bakery▭ Catalina Crunch
Distribution · 30% of score4·63
A
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy E's Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amy E's Bakery · 0
no exclusive doors — everywhere Amy E's Bakery is, Catalina Crunch is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy E's Bakery · Catalina Crunch
