Amy's vs Rao's Homemade · Bay Area shelf head-to-head
Amy's and Rao's Homemade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy's
no top category Rao's Homemade doesn’t also play in.
only Rao's Homemade
no top category Amy's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Amy's is, Rao's Homemade is too.
no exclusive doors — everywhere Rao's Homemade is, Amy's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's · Rao's Homemade
