Ancient Nutrition vs Sunfood Superfood · Bay Area shelf head-to-head
Ancient Nutrition and Sunfood Superfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunfood Superfood is in more Bay Area grocersAncient Nutrition sits further up the premium end
Ancient Nutrition
Sunfood Superfood
38
brand power
36
13
products
11
2
categories
4
2
subcategories
7
3
grocers
5
$5.73
price per oz
$3.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ancient Nutrition▭ Sunfood Superfood
Distribution · 30% of score13·21
S
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ancient Nutrition
no top category Sunfood Superfood doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ancient Nutrition · 1
only Sunfood Superfood · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ancient Nutrition · Sunfood Superfood
