Andes vs Cadbury · Bay Area shelf head-to-head
Andes and Cadbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadbury carries more Brand PowerCadbury is in more Bay Area grocersCadbury fields the deeper lineupCadbury sits further up the premium end
Andes
Cadbury
14
brand power
49
2
products
35
1
categories
6
8
grocers
12
$1.12
price per fl oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Andes▭ Cadbury
Distribution · 30% of score33·50
A
C
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Andes
no top category Cadbury doesn’t also play in.
only Cadbury
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Andes · 0
no exclusive doors — everywhere Andes is, Cadbury is too.
only Cadbury · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Andes · Cadbury