Annabelle's vs Tcho · Bay Area shelf head-to-head
Annabelle's and Tcho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tcho carries more Brand PowerTcho is in more Bay Area grocersTcho fields the deeper lineupTcho sits further up the premium end
Annabelle's
Tcho
7
brand power
47
2
products
29
1
categories
5
1
subcategories
6
2
grocers
17
$2.04
avg price
$7.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annabelle's▭ Tcho
Distribution · 30% of score8·71
A
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annabelle's
no top category Tcho doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Annabelle's · 0
no exclusive doors — everywhere Annabelle's is, Tcho is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annabelle's · Tcho