Annas vs Newtons · Bay Area shelf head-to-head
Annas and Newtons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newtons is in more Bay Area grocersAnnas fields the deeper lineupAnnas sits further up the premium end
Annas
Newtons
20
brand power
20
9
products
4
3
categories
2
6
subcategories
2
7
grocers
8
80.8¢
price per oz
64.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annas▭ Newtons
Distribution · 30% of score29·33
A
N
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Newtons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Annas · 0
no exclusive doors — everywhere Annas is, Newtons is too.
only Newtons · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annas · Newtons