Apple & Eve vs Honest Kids · Bay Area shelf head-to-head
Apple & Eve and Honest Kids, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Honest Kids carries more Brand PowerHonest Kids is in more Bay Area grocersHonest Kids fields the deeper lineup
Apple & Eve
Honest Kids
14
brand power
30
3
products
8
1
categories
2
2
subcategories
5
2
grocers
10
$12.05
avg price
$7.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Apple & Eve▭ Honest Kids
Distribution · 30% of score8·42
A
H
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Apple & Eve
no top category Honest Kids doesn’t also play in.
only Honest Kids
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Apple & Eve · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Apple & Eve · Honest Kids
