Ardor Energy vs Mountain Valley · Bay Area shelf head-to-head
Ardor Energy and Mountain Valley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mountain Valley carries more Brand PowerMountain Valley is in more Bay Area grocersMountain Valley fields the deeper lineup
Ardor Energy
Mountain Valley
33
brand power
48
10
products
14
2
categories
3
9
grocers
18
31.5¢
price per fl oz
16.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ardor Energy▭ Mountain Valley
Distribution · 30% of score38·75
A
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ardor Energy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ardor Energy · 0
no exclusive doors — everywhere Ardor Energy is, Mountain Valley is too.
only Mountain Valley · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ardor Energy · Mountain Valley
