Argo vs Rumford · Bay Area shelf head-to-head
Argo and Rumford, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rumford carries more Brand PowerRumford is in more Bay Area grocersRumford sits further up the premium end
Argo
Rumford
15
brand power
23
2
products
3
2
categories
2
10
grocers
11
24.5¢
price per oz
77.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Argo▭ Rumford
Distribution · 30% of score42·46
A
R
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Argo
no top category Rumford doesn’t also play in.
only Rumford
no top category Argo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Argo · Rumford