Arizona vs Joyba · Bay Area shelf head-to-head
Arizona and Joyba, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arizona carries more Brand PowerArizona is in more Bay Area grocersArizona fields the deeper lineupJoyba sits further up the premium end
Arizona
Joyba
41
brand power
7
42
products
2
3
categories
1
9
subcategories
2
8
grocers
2
$2.86
avg price
$3.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arizona▭ Joyba
Distribution · 30% of score33·8
J
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arizona
only Joyba
no top category Arizona doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Joyba · 0
no exclusive doors — everywhere Joyba is, Arizona is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arizona · Joyba