Arizona vs Teas' Tea Organic · Bay Area shelf head-to-head
Arizona and Teas' Tea Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arizona carries more Brand PowerArizona is in more Bay Area grocersArizona fields the deeper lineupTeas' Tea Organic sits further up the premium end
Arizona
Teas' Tea Organic
41
brand power
20
42
products
7
3
categories
1
9
subcategories
2
8
grocers
5
5.4¢
price per fl oz
15.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arizona▭ Teas' Tea Organic
Distribution · 30% of score33·21
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arizona
only Teas' Tea Organic
no top category Arizona doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Arizona · 7
only Teas' Tea Organic · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arizona · Teas' Tea Organic
