Arizona vs Tejava · Bay Area shelf head-to-head
Arizona and Tejava, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tejava is in more Bay Area grocersArizona fields the deeper lineupTejava sits further up the premium end
Arizona
Tejava
41
brand power
37
42
products
16
3
categories
1
9
subcategories
4
8
grocers
15
5.4¢
price per fl oz
13.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arizona▭ Tejava
Distribution · 30% of score33·63
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arizona
only Tejava
no top category Arizona doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tejava · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arizona · Tejava
