Arizona vs The Ryl Co · Bay Area shelf head-to-head
Arizona and The Ryl Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arizona carries more Brand PowerArizona is in more Bay Area grocersArizona fields the deeper lineup
Arizona
The Ryl Co
41
brand power
18
42
products
7
3
categories
1
9
subcategories
3
8
grocers
2
$2.86
avg price
$3.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arizona▭ The Ryl Co
Distribution · 30% of score33·8
T
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arizona
only The Ryl Co
no top category Arizona doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Arizona · 7
only The Ryl Co · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arizona · The Ryl Co
