Armanino vs Genova Delicatessen · Bay Area shelf head-to-head
Armanino and Genova Delicatessen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Genova Delicatessen carries more Brand PowerGenova Delicatessen is in more Bay Area grocersGenova Delicatessen fields the deeper lineup
Armanino
Genova Delicatessen
19
brand power
25
6
products
10
2
categories
4
2
subcategories
6
5
grocers
6
$7.77
avg price
$12.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Armanino▭ Genova Delicatessen
Distribution · 30% of score21·25
A
G
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Armanino
only Genova Delicatessen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Armanino · 1
only Genova Delicatessen · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Armanino · Genova Delicatessen
