Arriba! vs Herdez · Bay Area shelf head-to-head
Arriba! and Herdez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Herdez carries more Brand PowerHerdez is in more Bay Area grocersHerdez fields the deeper lineup
Arriba!
Herdez
13
brand power
45
5
products
17
2
categories
4
4
grocers
15
$7.25
avg price
$3.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arriba!▭ Herdez
Distribution · 30% of score17·63
A
H
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score34·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arriba!
only Herdez
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Arriba! · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arriba! · Herdez