Arrowhead Mills vs Pereg Natural Foods · Bay Area shelf head-to-head
Arrowhead Mills and Pereg Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead Mills carries more Brand PowerArrowhead Mills is in more Bay Area grocersArrowhead Mills fields the deeper lineup
Arrowhead Mills
Pereg Natural Foods
45
brand power
14
21
products
3
8
categories
1
9
subcategories
2
10
grocers
2
41.7¢
price per oz
36.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arrowhead Mills▭ Pereg Natural Foods
Distribution · 30% of score42·8
P
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arrowhead Mills
only Pereg Natural Foods
no top category Arrowhead Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arrowhead Mills · Pereg Natural Foods